In 2024, I had the pleasure of collaborating with The Powder Room LA to reimagine their online presence and marketing strategy. This project features my work in website development, photography, and social media content creation, all aimed at breathing new life into the brand.
The primary objective was to create a vibrant and cohesive identity that captures the salon’s essence while showcasing its exceptional services. Through bold, confident, and alluring imagery, I aimed to highlight the beauty and diversity of our campaign models, celebrating individual expressions and gender identities.
The rebranded website serves as a visual and functional hub, seamlessly integrating the salon's offerings with striking photography that tells each model's unique story. Complementing the website, I developed a suite of marketing materials and engaging social media content that not only promotes salon services but also fosters a sense of community and inclusivity.
This portfolio showcases the transformative power of thoughtful design and compelling imagery, reflecting The Powder Room LA's commitment to beauty in all its forms. Join me in exploring this project that celebrates diversity, confidence, and the art of self-expression.
