I am proud to present my work on the 2023 rebrand of GBY Beauty, where I played a pivotal role in redefining the company’s online identity. Guided by the vision of founders Kendra and Courtney, the rebranding aimed to celebrate the beauty of diversity and empower individuals of all gender identities.
I was responsible for creating a visually engaging website and a distinctive logo that reflects the brand's commitment to inclusivity. Through captivating product photography and campaign visuals, I showcased GBY Beauty's offerings—cosmetic tattoos, nails, and body and face services—demonstrating that beauty comes in countless forms.
This project embodies the belief that everyone deserves to feel beautiful, and it highlights the brand's mission to inspire confidence and self-expression.
