FRESH BEAUTY

Casting - FRESH BEAUTY HOLIDAY 2025 (FRESH.com)

For Fresh Beauty’s 2025 Holiday Campaign, I collaborated with Tallulah Bernard Casting to bring the brand’s timeless vision to life in New York City. Partnering with a range of modeling agencies across NYC, we set out to find a face that embodied Fresh’s philosophy of clean ingredients, effortless radiance, and natural beauty — someone whose presence shines through with minimal product on the skin.

This project reflects the brand’s modern yet understated approach to beauty, celebrating authenticity and simplicity at the heart of the holiday season.

Here’s a sneak peek of select campaign assets ahead of the full release later this year.