Art Direction / Casting / producer - 2024 PRODUCT LAUNCH (absorbmore.com)
For the launch of The Absorption Company, a new powder supplement brand founded by Ian Somerhalder and Nikki Reed, I led the art direction of a dynamic campaign that blended fun, approachability, and aspiration. Tasked with capturing the free-spirited energy of young Los Angeles professionals, I curated a diverse talent roster and collaborated with photographer AJ Woomer on set. My responsibilities included art direction, set styling, and wardrobing to align with the brand’s vibrant identity. Launched in January 2024, the campaign significantly boosted the brand’s online presence to 228,000 followers and solidified its spot on Erewhon shelves.
