design / website design / video production (wilhelmina.com)
In my role as the primary liaison between clients and Wilhelmina’s global creative teams, I facilitated seamless communication and project execution, developing targeted image development plans for the US market. I curated a tailored casting roster to optimize talent selection, collaborating with brand design, content, and marketing teams to implement cohesive creative strategies that enhanced brand storytelling.
Additionally, I directed technical aspects of production, including lighting design, set creation, and post-production processes like editing and color correction. I managed production calendars for various platforms and oversaw project budgets and deadlines, ensuring timely and cost-effective delivery of creative projects. This experience highlights my ability to blend creativity with strategic execution, driving successful design initiatives that exceed client expectations.
